It’s the $1 million question, isn’t it? How much should you be spending on your annual hotel sales and marketing budget? And it’s the one question that clients always address - especially in a year such as 2023 that looms largely with the cost-of-living crisis and high business expenses.

Marketing partnerships are a great way to bring your product to life through a likeminded partner, or business with the same or similar business goals to you. To create a marketing partnership and collaboration, several steps need to be taken to get it off the ground and on the right track.

As hotel owners and operators seek to remain competitive and explore new avenues, 2022 has seen an increase in hotel sales and marketing positions available in the UK.