Hotel Sales Representation


From my 20 years experience of working…

in-house in luxury and lifestyle hotels throughout the 00’s and 10’s, I 100% understand the need to have a consistent, proactive and well-connected sales representative in the marketplace, allowing you to focus on your bigger picture - managing the team, meetings, client visits and the endless things that ‘crop up’ being the in house Director of Sales & Marketing at the property. This in-house knowledge and expertise have formed my hotel sales representation services. By working together, you will have an expert extension to your team, working with you to achieve your annual sales budget whilst feeding back on industry trends and insights.

Carla x

“Carla has been our sales representative, for the entertainment sector, over the last 18 months and she has made a great impact during the repositioning of the property from a 4* to a 5*, in a very competitive market. Her professional approach, mixed with her bubbly personality, allowed us to be involved in a variety of great projects with this ever evolving industry, making our Hotel on of the top choice for many clients within the US & Europe.”

— Federico Ciampi, General Manager, The Trafalgar St James

Alongside you, together we will devise a tailored sales strategy, seeking to represent your property in the UK best; this will consist of the following:

  • Pro-active Sales to UK entertainment and leisure markets.

  • Plan, execute and host Sales Missions on your behalf

  • Co-host appointments and client dinners and events

  • Representation at various Tradeshows, Exhibitions and events

  • Assist in converting enquiries

  • Monthly video call to discuss business needs and targets

  • Share your news through CJHC monthly marketing

  • Inclusion into presentations and off-line marketing materials

  • Monthly Reporting


I have known Carla for many years and it has always been a pleasure working with her. Throughout all these years, Carla has been a strong supporter of The Appointment Group providing an excellent service, professional attitude whilst at the same time keeping a very friendly approach and showing a great understanding of the challenges that the entertainment business might present. TAG and myself are looking forward to continue to work with Carla in the years to come.

— Roberto Scalisi – Global Procurement Director @ The Appointment Group.